Founder, Instigator, Relentless Builder
For Box3, that spark was Nick — a serial entrepreneur whose instinct for opportunity is matched only by his appetite for solving problems most people don’t even realise exist.
Where others see barriers, Nick sees systems to dismantle and rebuild.
Where motorsport sees exclusivity, he saw inefficiency.
Where outsiders see a closed paddock, he saw a path waiting to be engineered.
Box3 became that path.
But Nick never tried to be the centre of it all. From day one, he built a constellation around the idea:
Adriano Medeiros — the racecraft, the discipline, the winning experience.
Petro Bolah — the commercial clarity, investment, and belief in turning Box3 from a passion project into a platform.
Together, they formed the backbone of a challenger team built on momentum, not pedigree.
Building a Team, Not an Ego
Nick leads like he thinks: fast, clear, and always three steps ahead.
He’s not here to be the hero, he’s here to build the ecosystem that lets everyone else excel. His strength isn’t pretending to know everything; it’s synthesising complex pieces, spotting what’s missing, and assembling the right people to close the gap.
At Box3, that’s created:
- A culture where graft beats glamour.
- Decision-making rooted in data, logic, and clarity.
- A team built for the future of motorsport, not trapped in its past.
Nick sets the tone, shapes the ambition, and keeps the team pointed forward but with the self-awareness to recognise that Box3 works because the people work.
The Challenger Mindset
Nick questions everything, not out of rebellion, but out of precision.
He isn’t satisfied with how things are done. He’s focused on how they should be done.
- Race weekends, Driver support, Content, Partnerships, Strategy, Storytelling.
If there’s a smarter way, he’ll find it.
If there isn’t one, he’ll build it.
It’s that mindset that shaped Box3’s cinematic identity, its community-first approach, its unpolished honesty. Nick treats motorsport like a modern brand: dynamic, emotional, transparent. And the impact is obvious in every race recap, every frame, every moment the team shares with the world.
He’s not trying to copy the big teams.
He’s trying to make them feel slow.
At Box3
Nick is the founder and the protagonist of Box3’s journey, but never at the expense of the team around him.
As the first driver to come through the Box3 pathway, he lives the story from the inside. Viewers follow him through UnBoxed not because it’s a vanity project, but because his progression is the proof of concept: ambition in motion, a real person taking a real shot in a sport that usually keeps people like him out.
He lit the fuse, yes, but the flame spreads through the whole team.
Adriano sharpens the craft and turns raw pace into racecraft.
Petro shapes the business, making Box3 sustainable and scalable.
The crew execute with grit, humour, and obsessive attention to detail.
Nick drives the vision and drives the car, the founder who proves the pathway works.
Together, they’re not just running a race team.
They’re building a route into motorsport for anyone with ambition, courage, and a story worth telling.
Nick’s journey is the narrative spin, but it’s the collective that makes Box3 come alive.
Off Track
His brain runs fast, connecting dots others miss, constantly refining ideas long before they make it onto a whiteboard. He’s driven by curiosity, not ego; by clarity, not chaos. Years of entrepreneurship have carved a balance of instinct and discipline, decisive under pressure, reflective in the quiet moments.
He dives into tech, strategy, psychology, data , anything that sharpens the mission. Yet beneath that speed sits a grounded core: family first, loyalty above noise, and a deep commitment to building things that last.
Nick isn’t motivated by status.
He’s motivated by momentum.
It’s his challenger-brand instinct, and a refusal to stand still, that makes him the right founder for Box3. A builder shaping a team powered by belief, graft, and the conviction that motorsport should be open to anyone driven enough to chase it.
Nick, According to the Crew
Inside any race team, the crew see the truth long before the cameras do. They see the pressure, the pace, the instinct, the resilience. When we asked the team to describe Nick in just three words, the answers weren’t polished or planned, they were honest. The kind of honesty that only comes from people who’ve been shoulder-to-shoulder with him in the heat of it all.
"Fast, Fearless, Loud"
Sam Hayes - Senior Engineer
"Courageous, Determined, Charismatic "
Sam Hayes - Senior Engineer
