Box3 Ginetta 2026 Livery
If you couldn't see us before, you will now
Last season car #3 was silver. It was a good-looking car. It was also, on a grey day at a British circuit, the same colour as the sky, the tarmac, the barriers and half the field.
For 2026 we fixed that. The Ginetta G55 is now bright yellow, nose to tail, with a black spine down the bonnet, black lower sides and a white number panel with a 3 on it. Coming out of the last corner, it is the car you spot first.
That is the whole point. Here is the thinking behind the change, what each part of the car does, and why it matters to the people whose names are on it.
Why we left silver behind
A race car livery has one job before it has any other: be seen. Trackside, on the live stream, on the broadcast and in a phone photo taken from the grandstand, the car has to read as ours in a fraction of a second.
Silver doesn't do that. It picks up whatever light is around it, so on a dull day it vanishes into the background, and in a pack of grey, white and dark cars it is just another shape. Our partners were paying for positions on a car that was hard to find in a photo.
Yellow is the opposite. It separates from tarmac, from grass, from gravel and from the cars around us. It holds its colour in flat light and in low sun. And it photographs well, which matters more every season as more of the audience watches through a screen.
So the base of the car is yellow, and nearly everything else on it is there to make the yellow work harder.
The black spine
A single black stripe runs down the centre of the bonnet, edged in white so it reads cleanly against the yellow. From the front and from above, your eye follows it, and that makes the car look longer and lower than a plain yellow block would. It also breaks up the biggest flat surface on the car, which is what stops a bright colour looking like a toy.
The roof carries a black panel with the Datum Motorsport mark on it, the view from the grandstands, the pit wall and the overhead cameras. Datum Motorsport sits across the rear wing too, so the following car sees it for lap after lap.
The black band
The lower half of the doors and the sills are black, with the Datum Motorsport wordmark across the yellow above it and the Box3 Motorsport mark and the #3 inside it. This is the broadside view, the one you get in the pass-by shots, pit-lane photos and podium pictures.
A dark band at that height does three jobs. It hides the rubber, brake dust and stone chips an endurance race puts on a car. It frames the names above and inside it. And it makes the car sit visually lower on its wheels. The rear bumper is black for the same reason: the back of a GT car gets filthy, and black keeps it looking right at the end of a three-hour race.
The number and the name
The #3 lives on a white panel on both doors, with the Box3 Motorsport mark beside it. We have run as "Box 3 Motorsport / Datum Motorsport" on the entry list this season, and the two names share the side of the car: Datum above the band, Box3 and the number inside it. Box3 also sits in the grille, so the car is identifiable head-on, which is the angle most onboard footage from the car behind gives you.
Those things together are the car's identity: the number the timing screens show, the team that runs it and the engineering partner behind it.
Where the partners sit
Every logo on the car is placed by how often it gets seen, not by where there happened to be space.
Doors and rear quarters: the broadside positions, the largest panels and the ones in every side-on photograph. Datum Motorsport, Box3 and the #3 live here.
Bonnet and roof: the TV angle, and the view from the grandstands and the pit wall. The roof panel is Datum's.
Rear wing and rear bumper: what following cars and their onboard cameras see for lap after lap in an endurance race, and the angle the broadcast uses in a battle. Datum Motorsport runs across the wing.
Front splitter and bumper corners: low, front-on, and close to the camera on the grid.
Behind the front wheels: the technical and supplier stack.
Datum Motorsport, GemClean, Race-Keeper, FourMarks, Rolling Slow Media, GripCalc.com
The windscreen banner carries the Britcar branding, which is series controlled, and the tyre and brake supplier decals are placed where the championship puts them.
It has to survive a season
A livery that only looks good on launch day is a design problem, not a race car. Ours has been through 7 rounds of the 2026 Britcar Endurance Championship: [a de-gravel at Donington after a trip through Redgate, a season of Snetterton, Silverstone and the rest]. Vinyl gets replaced panel by panel after contact, so the design was kept to shapes a wrap shop can reprint and refit between rounds without re-doing the whole car.
What's next
The 2026 car has done its job: it is recognisable, it photographs well and it has given our partners placements that actually get seen. Nobody has asked us which one is ours this year. For 2027 we are already working on ne livery options with new partners, from full-car takeovers to single-position deals.